I enjoyed my time at the number 1 Infiniti store in the world. It now
seems like it was eons ago. My girlfriend and I own Infiniti’s. My Qx70 is
still my favorite car. Chances are those reading this have been loyal
Infiniti customers. Today, however, the future of Infiniti, and parent
company Nissan, is in serious doubt.
Both Nissan and Infiniti have been losing market share for years. Both
Nissan and Infiniti have lagged with new product introductions.
Competitive brands have taken advantage of this, resulting in a steady
decline in market share and volume for Nissan. At the same time, there
are fewer drivers in general, and therefore less demand for new cars.
It’s very difficult to play catch up in the business.
Today, rumors of significant consolidation within “The Brand” are very
real. Dealerships will be closed, overall customer service will be
compromised, and customers will lose confidence. Reading between
the lines, we could expect to see a chapter 11 filing or perhaps a
merger with another manufacturer or both at some point in 2025. Any
financial restructuring for them comes at a time with some of the
highest interest rates lenders have seen. When I look into my crystal
ball it looks very cloudy for both Nissan and Infiniti.
So how does Steve Goldberg and Automotive Solutions help his
customers navigate through this? Call and ask. I have developed long
term relationships with dealership owners, general managers, and
service departments across the brand. While there will be no
meaningful disruption in the near term, there may be delays ordering
parts, or getting someone in customer service to pick up the phone, but
we should prepare for greater disruption going forward. Now and later.
I can make that call, answer that question, and provide an inside
perspective. My job is to keep my customers informed and stress-free,
and to provide excellent service – especially if, like me, you still love
your Infiniti.
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